Liberalis is a Latin word which evokes ideas of freedom, liberality, generosity of spirit, dignity, honour, books, the liberal arts education tradition and the work of the Greek grammarian and storyteller Antonius Liberalis. We seek to combine all these interlinked aspects in the books we publish.
We bring classical ways of thinking and learning in touch with traditional storytelling and the latest thinking in terms of educational research and pedagogy in an approach that combines the best of the old with the best of the new.
As classical education publishers, our books are designed to appeal to readers across the globe who are interested in expanding their minds in the quest of knowledge. We cater for primary, secondary and higher education markets, homeschoolers, parents and members of the general public who have a love of ongoing learning.
ABOUT JOHN HUNT PUBLISHING
John Hunt Publishing began in 2001 under the name of O Books, and now publishes nearly 300 titles a year. In 2010 we reorganized ourselves into a number of autonomous imprints operating in different genres. We make every title available in print and digital, and market to the trade worldwide. Over 90% of our sales come through the bricks-and-mortar and online retailers.
The imprints are largely run by authors who have gravitated to publishing, whether coming up through editing, design or marketing, and they draw in turn on a pool of several dozen like-minded people, scattered around North America and Europe. A central office looks after sales, accounts, and royalties.
We rely heavily on in-house online publishing systems, in order to be lean, quick, and hand back to the author as high a proportion of the sales income that we can achieve (our ebooks royalties for example are 50% of receipts, averaging about one third of the sale price). We do not pay advances. About one quarter of the titles on the list have an element of subsidy from the author, where the readers/editors liked the book but were not confident that we would recover the publishing costs, given our royalty rates and retail prices.
We edit and market every title, providing each one with a basic promotional campaign. For every 500 copies sold, we dedicate another round of publicity. Other author services for more publicity or editorial help/mentoring are available at a cost if wanted.
We communicate through an author forum, with additional FB closed author groups for different imprints. Authors have access to the 40,000 + contacts database, categorized and prioritized. There is further communication through the FB reader pages, with 60,000 + followers. Sales figures are available to view on a monthly basis, royalties are paid twice a year.
More than most publishing companies, the business is the authors. They run it. We develop it each year in the direction they decide.